Einstein International Journal Organization(EIJO)

Abstract

Climate Change has surfaced to be one of the most crucial global challenges which in turn demands public awareness and participation along with effective policymaking. Media can be located in this context as it plays a central role in disseminating the critical information about climate change issues which forms a strong base on how societies understand and react to these climate change concerns. This article studies the role of national media in India towards the climate change issues and how it becomes a vital tool in the formation of climate change discourse and how it shapes the public opinion. The article will highlight both the strengths and challenges to study the power of media in making the public aware and engage them in such environmental issues and the limited development of environmental journalism in India along with insufficient representation respectively. Future outlook will also be taken into consideration where the recommendations will be explored on how the Indian media could be strengthened to expand their role as a communicator, enhance climate literacy and assist informed societal engagement with which they can improve their practice in the domain of environment.

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